I have come to the conclusion that Yelp is a virtual rogue state for a coven of Cyberbullies. This, after suffering the slings and arrows of a couple of post-adolescent amateur restaurant reviewers online who, upon closer investigation, have turned out to have been "Yelp friends" in collusion all along, and who were both offhand, ill-toned and callow in their criticisms.
For those of you who don't know, Yelp is an online social network where civilians can review their experiences with local businesses. They form friend networks with other like-minded individuals and they award each other stars and what-all for their reviews, and as they progress they are reinforced by rising to an enhanced status on the network.
The concept is an interesting one because forever the public's only recourse against maliciously bad businesses was a report to the Better Business Bureau or the attentions of a hack television or newspaper consumer reporter who may or (probably) may not have take up their cause for redress. Or a picket line.
The problem is that the Yelp business model, as it is set up, encourages and reinforces blatantly bitchy behavior. Feel slighted by the shopgirl at Target? Slime her on Yelp and then twitter gaily with all of your other jujubee friends about it. I guess it gives them a sense of empowerment, but really its just sort of sad.
The one girl who ranted about us from last December was an out-and-out liar, and her friend's recent comments were merely ignorant. Its frustrating because there is no standard of professionalism, opinions are based on only one visit, and there is no honest public recourse for a challenge.
Your response choices are handy buttons that say "Helpful", "Funny" or "Cool".
REALLY?
Please, how about giving us a simple "Unhelpful" as an option? Even this little blog of mine has an open comment link, though its rarely availed of since everyone evidently agrees with me.
There is an owner's response link, but using it only encourages them, so that is a losing proposition no matter how you go at it.
And the really frustrating part is that their so-called "reviews" of businesses carry the same weight as that of a REAL journalist who actually knows what they are talking about, with the added annoyance that, long after they have left their momentary emotion behind for some other drama and forgotten what they were exacting revenge about, their internet shitpiles continuously circle the globe for eternity.
Its like the metaphor about gossip ... tear paper up and throw it to the wind; you never can take it all back and have no control over where it goes or the damage it wreaks.
I really doubt they care anyway. They really don't have to I suppose. They are protected by a network that doesn't allow the exact same public recourse within the same venue, plus they have the added cloak of anonymity.
But I do smell a class action lawsuit somewhere down the line. A cursory google will turn up that a few businesses have gone legal already. The network is eventually going to have to change their policies one way or the other.
But it does bring up an interesting concept ... few businesses aside from movies and theater suffer the lens of criticism more than restaurants ... what if other businesses really WERE reviewed the same way?
Drive-Thru Car Maintenance
So many oils to choose from, and the mechanic could not tell me the
terroir or appellation of any of them. Great, so now how do I know if my fossil lubricants are Paleozoic or Cenozoic? What about pairing? Are they sweet or sour? Am I buying local? I may never know.
Toy Store
Really, with a baby in the stroller and two toddlers, you think they could spare an
amuse bouche of free candy samples and give a mother a break. Couldn't find anyone to help me with the Legos, although my boy found the Matchbox and Hot Wheels selection was adequate yet overpriced. Doll aisle would be acceptable except that its crowded with annoying little Mommie-Wannabees.
The Big Box Hardware Store
Miles of endless aisles, one could search forever but never find The Truth. Disappointing hammer selection. When I asked the gruff salesman what else he had in the shape of tools, he looked me up and down with disdain and said, "I doubt you could handle it."